Job Details

Job Description - PPC EXECUTIVE

A PPC Executive is responsible for managing and executing Pay-Per-Click (PPC) campaigns to drive targeted traffic, increase leads, and maximize ROI. The PPC Executive handles the setup, management, and optimization of paid search campaigns across various platforms like Google Ads, Bing Ads, and social media channels. The role involves keyword research, ad copy creation, bid management, performance analysis, and reporting to ensure the effective allocation of the marketing budget.

Responsibilities

• Manage PPC Campaigns on platforms like Google Ads and Bing Ads.
• Conduct Keyword Research to optimize campaigns.
• Create & Test Ads to improve CTR and performance.
• Monitor & Adjust Bids to ensure cost-effectiveness.
• Track Campaign Performance and generate reports.
• Manage PPC Budgets to maximize ROI.
• Analyze Competitor Strategies and adjust campaigns.
• Optimize Landing Pages for higher conversions.
• Conduct A/B Testing to refine ad strategies.
• Collaborate with content, SEO, and design teams.

Advantages